PMA, United Fresh Announce Plans to Merge
The boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.
The two associations will continue to operate as independent organizations through 2021, with the new association scheduled to launch Jan. 1, 2022.
“This agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” board chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA, said in a news release. “Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocating for our industries,” said Muzyk and Ferguson.
Over the past several months, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel have worked with a group of Board leaders from each association to develop the strategic commitments for the new association that serves as the core of the Agreement in Principle.
The new association will be led jointly by Burns and Stenzel as co-CEOs throughout 2022. After that time, Burns will become the sole CEO.
For more information about the transition process, please visit:
- United Fresh’s FAQ Page here: https://www.unitedfresh.org/united-fresh-and-pma-faqs/
- PMA’s FAQ page here: https://www.pma.com/content/press-releases/2021/new-association-faqs