Dec 16, 2021
Proven Winners Adds Retail Personnel

Proven Winners recently announced some personnel changes that will offer independent garden centers more support.

Jessica DeGraaf (pictured on the left above) has been named Proven Winners director of retail accounts.  Since joining Proven Winners in 2015, Jessica has been the driving force behind our independent garden centers program.

In her new role, Jessica will oversee and direct all aspects of Proven Winners’ interaction  with independent garden centers while continuing to work directly with key accounts — continuing to develop new and innovative support programs and support independent garden centers throughout North America.

Heather Poire (pictured on the right above) is joining Proven Winners as a retail account manager in the Eastern U.S. and the Canadian Maritimes.  Heather will lean on her past Proven Winners retail experience, as she worked for Proven Winners co-founder Pleasant View Gardens for over 10 years.

More recently, Heather worked closely with IGCs supporting the Bailey Nurseries stable of brands for the past nine years.  She joins the Proven Winners team with a wealth of knowledge and experience within both the grower and garden center channels and is passionate about building relationships and programs that support independent garden centers.


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