Aug 7, 2019
Salwitz to Address the Role Color Plays at Retail During Farwest Session

At Farwest later this month, Christina Salwitz will present a seminar on the role colors can play in the buying decisions of retail garden center customers. Her talk is scheduled for 8:30-9:30 a.m. on Aug. 21.

Farwest will meet Aug. 21-23, in Portland, Oregon.

In her seminar, “Deciphering the Color Code for More Sales!,” Salwitz will provide retailers with insight on color so they can guide shoppers to faster and more efficient purchases. Attendees will learn how to take cues from customers and translate that information into sales by understanding how color affects people and their unconscious choices in the buying process.

Salwitz is the founder and owner of The Personal Garden Coach. As a photographer, speaker and designer, her designs for small spaces and container gardens have been featured in numerous magazines and books internationally. She is a regular contributor to GPN’s sister publication, Lawn & Garden Retailer.

Salwitz and coauthor Karen Chapman have authored two award-winning books: “Fine Foliage” and the top-selling “Gardening with Foliage First.” She serves as a consultant with The Garden Center Group and is a popular speaker on design topics.

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