Dec 6, 2017
Spring Meadow Debuts New Logo

On Dec. 4, Spring Meadow Nursery introduced a bold, new logo . It is the company’s first logo update in a decade and the most dramatic change in company branding since Deppe family started the business in 1981.

The previous logo consisted of a sprig of three green leaves which represented Spring Meadow Nursery’s shrub propagation heritage.

This is still reflected in the leaf of the new design, however, the addition of a colorful flower bud expresses a dedication to the development and introduction of new, colorful, flowering shrub genetics.

The streamlined presentation also edits out the words “Nursery Inc.” from the branding, reinforcing a reach that extends far beyond nursery work. A state-of-the-art facility, Spring Meadow Nursery currently has more than 34 acres of greenhouses and research facilities, allowing the propagation of exponentially larger and more vigorous lines, and the expansion of plant genetics and development programs for the Proven Winners ColorChoice brand.

With a focus on innovation, Spring Meadow Nursery searches the world for new plant varieties has become a leader in plant genetics and propagation for the Proven Winners ColorChoice brand of shrubs.

 “What we do at Spring Meadow has been continuously evolving to meet the needs of our customers and bring new plant varieties to the market,” said Tim Wood, product development and marketing manager, “We felt a need for our identity to match that evolution and this new logo does that.”

The new Spring Meadow logo will be on display at MANTS in Baltimore in January and on the company’s new website launch in the upcoming months.

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