Spring Meadow Nursery Rolls Out New Website
Spring Meadow Nursery has launched a fully redesigned website with new interactive user tools designed to improve the user experience and reinforce the updated company brand.
With a goal to give customers an easier way to learn about Proven Winners ColorChoice plants, the new interactive website allows visitors to browse information based on a wide selection of criteria, giving them improved and more complete access to product information via streamlined menus, clearer navigation and a responsive layout for all types of media.
Noteworthy additions to the site are a new plant comparison feature and resource center. The plant comparison tool allows users to choose up to four plants from the site and compare them side-by-side, matching features such as planting zones, sun exposure, habit, finish type, bloom time, availability, foliage color and flower color. The searchable resource center, gives growers and landscapers downloadable, ready-made tools that will help them to be more successful growing and selling Proven Winners ColorChoice shrubs.
“The new website gives us significantly more opportunities to tell the story of Spring Meadow and what makes us different.” said marketing specialist Stacey Hirvela. With more in-depth information about the company and the faces behind it, an updated section that tells the story of Spring Meadow and a “meet the team” page are additional improvements that will help visitors become better acquainted with the company and the services it provides.
Preceded by the release of the new company logo in December, 2017, the release of the new Spring Meadow Nursery website helps to solidify an updated, polished identity for the company as it nears the grand opening of its rebuilt administrative offices and expanded conference center, which were destroyed by fire in January of 2017.