Dec 7, 2020
Thanksgiving Cannabis Sales Top $238 Million

Business intelligence from Akerna, an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology, finds that cannabis consumers spent approximately $238 million during the 2020 Thanksgiving weekend (11/25 – 11/28).

The average basket size for medical consumers was $122.64, representing a 5% increase over the daily average. Adult-use consumers spent, on average, $78.14, which is an increase of approximately 12%.

Green Wednesday, the Wednesday preceding Thanksgiving, was the single biggest sales day of 2020 with an 80% increase in daily sales. This also marks the first time in four years that Green Wednesday has beat out Black Friday, which also saw a 75% increase in sales.

“Once again, Thanksgiving ranks in the top 5 cannabis sales days of the year,” said James Ahrendt, Business Intelligence Architect, Akerna. “As we have noted throughout the year, daily sales averages have increased over the last year as a result of COVID. Since average days show such notable year-over-year growth, the percentage of growth during the holidays doesn’t seem as large. However, this is because more people, in general, are purchasing cannabis.”

Additional Insights

Sales by Product Category

Flower – 46.8%
Cartridge/Pens – 30.2%
Concentrates – 13.9%
Infused Edibles – 7.4%
Other – 1.7%

Sales by Age Group

Under 30 – 29.2%
30-40 –30.6%
50 – 19.3%
50-60 –11.9%
Over 60 – 9%

Sales by Gender

Female – 36.7%
Male – 63.3%

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