Dec 8, 2020
Wendorf Joins SePRO as Turf & Ornamental Director

SePRO has named John Wendorf as the company’s new director of Turf & Ornamental.

Wendorf comes to SePRO with almost 30 years of turf and ornamental industry experience.

In his role as director, Wendorf will focus on elevating SePRO’s pace of innovation, with a strong emphasis on technical efficacy, operational efficiencies, and social and environmental responsibility.

“SePRO is passionate about our leadership role in the Turf & Ornamental industry. As a result, we are highly invested in expanding our team to proactively advance innovation and enhance customer engagement,” said Tyler Koschnick, president of SePRO. “John’s distinctive industry vision and approach with customers has earned him a tremendous amount of respect. This type of leadership will significantly enhance SePRO’s ability to deliver unprecedented solutions for our customers and the communities in which they serve.”

While developing future-focused strategies for growth will be central to Wendorf’s role with SePRO, building a strong, thriving team will be of equal importance.

“I was very impressed with the quality of the leadership team at SePRO. Secondly, SePRO is making a significant investment in the T&O industry in both people and solutions. This is an opportunity to bring new and exciting technology to the industry with a team of outstanding professionals,” said Wendorf.

At the heart of SePRO’s strategic approach to growth in the Turf & Ornamental category is a commitment to building an impressive team. Adam Hemmings, SePRO’s vice president of human resources, said Wendorf was a natural choice for the growing business. “As an industry leader, SePRO is committed to recruiting highly respected thought leaders. John certainly has experience and a proven track record in leading teams but it’s his ongoing dedication to the Turf & Ornamental industry that I find most exciting. His passion and expertise naturally align with the core values of SePRO and I look forward to his contributions.”

Wendorf earned his Bachelor of Science in Horticulture from the University of Wisconsin-Madison and his Master of Business Administration from Texas A&M University. He has been a member of the communications committee for RISE since 2017 and is also a current member of the FFA’s National Floriculture Committee.


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