Dec 17, 2020
Westerlay Orchids Hires New COO

Carpinteria-based Westerlay Orchids is continuing its rapid expansion, preparing for an even more successful 2021 with the hiring of chief operations officer Scott Zoch.

The Westerlay name has become synonymous with reliability, sustainability, and trend focus. Under the leadership of Zoch, the company looks to significantly increase production/distribution to support customers while maintaining an industry-leading reputation.

“Scott has deep roots in our industry and we’re thrilled to benefit from his in-depth experience working alongside many of the most progressive plant retailers,” says Westerlay Orchids president and owner Toine Overgaag.

“From the moment I arrived at Westerlay, I saw an organization driven to provide the best product to their customers through successful investment in technology and inventory, along with the development of talented people,” says Zoch. “With the support of their extremely welcoming team — many of whom have partnered with the brand for more than a decade — I’m confident we can continue to achieve incredible growth into 2021 and beyond.”

Zoch  spent 18 years with Color Spot Nurseries serving in various roles, including executive vice resident of sales & marketing, ultimately leading the company as chief executive officer throughout their final restructuring and sale.

Zoch will fulfill his position as chief operating officer for Westerlay Orchids by proactively synergizing people and capital to achieve the company’s goals including doubling revenue in the next five years, expanding into new tropical plants and creating the west coast’s strongest brand in house plants.

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