Consumer Trends

New consumer research released on sustainable practices in the floral industry

The results from a new consumer research study, U.S. Consumer Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral... more »

Top trends influencing consumer plant choices

What plants will your customers be looking for this season? A few consumer trends are emerging that offer some insights into the styles, plants and ga... more »

Duets: Consumer behavior and the economics of profitability

Today’s guest is Alicia Rihn, assistant professor at the University of Tennessee. Alicia earned an undergraduate degree from the University of Wisco... more »

Gardeners Plan to Continue Planting in 2023, Survey Says

Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening I... more »

Webinar Alert: Learn to Connect with Consumers

The Perennial Plant Association and National Garden Bureau have partnered to present an exciting webinar focused on Connecting with Consumers. With so... more »

2022: Year of the Peperomia

Each year, the National Garden Bureau designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” progr... more »