AFE and FSI partnership

AFE becomes member of sustainability initiative

The American Floral Endowment (AFE) has become the newest associate member of the Floriculture Sustainability Initiative (FSI). This partnership unite... more »

Floral trends sep 2023

5 Floral Trends for 2023

Bright and flashy colors, dried and preserved blooms and an overall emphasis on nature are among some of this year’s floral trends. Here a... more »

SAF releases details on 2024 events

The Society of American Florists announced its premiere in-person events for 2024, open to floral community members from all industry segments. Next ... more »

SAF Campaigns for the Floral Industry

The Society of American Florists’ (SAF) eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower ... more »

Royal Van Zanten and Interplant Announce Partnership in East Africa

International flower breeders Interplant and Royal Van Zanten are collaborating to bring a number of varieties to growers in East Africa. Interplant w... more »

AFE Appoints New Chairman and Trustees

The American Floral Endowment (AFE) announces the appointment of its new Chairman of the Board and incoming Trustees. The announcement was made durin... more »