floriculture

AFE becomes member of sustainability initiative

The American Floral Endowment (AFE) has become the newest associate member of the Floriculture Sustainability Initiative (FSI). This partnership unite... more »

5 Floral Trends for 2023

Bright and flashy colors, dried and preserved blooms and an overall emphasis on nature are among some of this year’s floral trends. Here a... more »

SAF releases details on 2024 events

The Society of American Florists announced its premiere in-person events for 2024, open to floral community members from all industry segments. Next ... more »

SAF Campaigns for the Floral Industry

The Society of American Florists’ (SAF) eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower ... more »

Royal Van Zanten and Interplant Announce Partnership in East Africa

International flower breeders Interplant and Royal Van Zanten are collaborating to bring a number of varieties to growers in East Africa. Interplant w... more »

AFE Appoints New Chairman and Trustees

The American Floral Endowment (AFE) announces the appointment of its new Chairman of the Board and incoming Trustees. The announcement was made durin... more »