Gerbera
HilverdaKooij, Florist Holland Begin Operations as HilverdaFlorist
HilverdaKooij and Florist Holland announced they have begun to work under the brand name HilverdaFlorist, effective Sept. 1. This step reportedly s... more »
Dümmen Orange Open Houses to Take Place in the Netherlands in November
Beginning Nov. 6, Dümmen Orange will welcome visitors in the Netherlands to its Open House locations in De Kwakel and Kudelstaart. The breeding compa... more »
2017 Summer Trials All Stars — Part 2
These all-star selections demonstrated outstanding attributes including vigor, heat tolerance, consistency, uniformity, durability and floriferousness... more »
Five Plants to Watch from the Costa Farms Trial Garden
Each December, the Costa Farms R&D team plants more than 500 varieties in row beds in the company’s Trial Garden in Miami, Florida. These plants... more »
2017 Spring Trials Preview — Vol. 5
The final stretch is here — Spring Trials begins in just 10 days! Over the past several weeks, I've been sharing some sneak peeks into the 2017 Cali... more »
Florist Holland Creates New Identity
Florist Holland has created a new corporate identity and developed a new strategy. Brighter colors and a modern stylized flower in its logo are the vi... more »