Marketing

Year of the Spirea

Welcome to the Year of the Spirea. National Garden Bureau (NGB) chooses popular plants in six categories each year to promote in its “Year of” pro... more »

Marketing — Leveraging resources

In the midst of the busy season, it’s hard to think of creative and innovative ways to sell more products. But sometimes, the easiest ways to do exa... more »

Terra Nova publishes 2023 Plant Attributes Varieties Lists

Terra Nova Nurseries has released select lists of best-of-breeding varieties for five growing attribute categories, including “Bigger and Better Fol... more »

Improve Business With the Right Resources

Tags, labels and signs for your plants can be an important aspect of doing business — playing different roles for growers, breeders, retailers and c... more »

Bailey Adds to Marketing Team

Bailey has hired Matt Olson to join the Bailey marketing team as trade communications specialist. In this role, Olson will lead industry-relat... more »

Pleasant View Gardens Debuts Color Guide

Color is a big deal when talking about annuals, but what about perennials and shrubs? What happens to those costly inventories that aren’t at their ... more »