Marketing
Who Has the Power?
As a grower, maximizing square footage, maintaining or increasing margins, and simplifying the production process are always top of mind. Strategic th... more »
Greenhouse Grower Delivers Free Bouquets
Nunan Florist & Greenhouses in Georgetown, Massachusetts, has launched a program to deliver free bouquets to nominated recipients. Called Smil... more »
Greenhouse Coalition Launches #StayPlanted Initiative
To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recen... more »
Celebrate Lavender!
Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lant... more »
Chat Room — February 2020
This month, we asked growers about poinsettia production, Year of the Lavender and marketing plans. Click on the PDF below to see what they had to say... more »
Marketing in the Grower World
Marketing is often a concept that is unfamiliar in the grower world. We’re comfortable with keeping things consistent and are often resistant to cha... more »
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