Marketing

Who Has the Power?

As a grower, maximizing square footage, maintaining or increasing margins, and simplifying the production process are always top of mind. Strategic th... more »

Nunan Florist & Greenhouses in Georgetown, Massachusetts, has launched a program to deliver free bouquets to nominated recipients.

Greenhouse Grower Delivers Free Bouquets

Nunan Florist & Greenhouses in Georgetown, Massachusetts, has launched a program to deliver free bouquets to nominated recipients. Called Smil... more »

#StayPlanted

Greenhouse Coalition Launches #StayPlanted Initiative

To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recen... more »

Madrid Lavish lavender

Celebrate Lavender!

Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lant... more »

Chat Room — February 2020

This month, we asked growers about poinsettia production, Year of the Lavender and marketing plans. Click on the PDF below to see what they had to say... more »

Marketing in the Grower World

Marketing is often a concept that is unfamiliar in the grower world. We’re comfortable with keeping things consistent and are often resistant to cha... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

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