Marketing

Chat Room — February 2020

This month, we asked growers about poinsettia production, Year of the Lavender and marketing plans. Click on the PDF below to see what they had to say... more »

Marketing in the Grower World

Marketing is often a concept that is unfamiliar in the grower world. We’re comfortable with keeping things consistent and are often resistant to cha... more »

Chat Room — October 2019

This month, we asked our readers about their plans for hemp production, branding, and managing heat loss as cooler weather approaches. Click the PDF b... more »

Horticulture and Marketing: Are We Making Enough Progress?

Joining me today is Bridget Behe, professor of Horticultural Marketing at Michigan State University. Bridget earned dual bachelor's degrees in Horticu... more »

Steps to Successful Branding

When Star Roses and Plants acquired BrazelBerries in 2016, it was very exciting because berries were a new category for us and the edibles trend was o... more »

All Eyes On the Consumer

A rising tide of consumer awareness will lift all boats — be it retailer, grower, breeder or brander. Providing them with the products and informati... more »