Marketing

Watch What You Say … and Simplify!

I’ve long been a proponent of following trends through the eyes of the consumer. In Paco Underhill’s groundbreaking book called “Why We Buy: The... more »

Did You Know That #PlantsDoThat?

Did you know that consumer horticulture contributes more than $196 billion to the U.S. economy and creates more than 2 million jobs? Most people in... more »

SAF Sets Date for 2017 Petal It Forward Initiative

The Society of American Florists' 2017 Petal It Forward campaign date is set for Oct. 11, and SAF is spreading the word to increase industry participa... more »

GrowIt! Adds Question and Answer Feature

GrowIt! has launched its new Question and Answer feature. Now GrowIt! community members can ask any plant or garden related question to the community.... more »

Dümmen Orange Relocates Potted Plant Palooza

Dümmen Orange debuted its relocated Potted Plant Palooza on Nov. 30, at the Franklin Park Conservatory in Columbus, Ohio. The event centered on the ... more »

A Quick Reminder

As 2016 comes to a close and hopefully you are preparing for a restful and relaxing holiday season, I wanted to give you a quick reminder that we are... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
FlogelKrystal
WorkentineJaclyn
PantojaPitaAlejandro
AllenTanner
ArmstrongJacki
LaraLaura
StokesHans
RuschJared
KnauerRyan