Marketing

Greenery Named Pantone’s 2017 Color of the Year

The color experts at Pantone have selected Greenery as the PANTONE Color of the Year selection for 2017; a fresh and zesty yellow-green shade that e... more »

SAF Video Promotes the Power of Giving Flowers

The Society of American Florists (SAF) has created a two-minute video showing the responses to the Petal It Forward effort in October. The video ... more »

Dümmen Orange Petals It Forward in Columbus

Dümmen Orange hit the streets of Columbus, Ohio, on Oct. 19, handing out some of their favorite flowers to residents to help brighten their week. ... more »

Syng-RG Hires Executive Director

Syn-RG, the collaborative initiative behind the Handpicked for You trustmark program, has contracted with Woody Bibens & Associates, Inc. to pro... more »

Michigan City Participates in ‘Plant It Pink’ Program

To build awareness and show support for those affected by breast cancer the Haslett Beautification Association (HBA) in Haslett, Michigan, recentl... more »

Sakata, P. Allen Smith Add Cut Flowers to Partnership

Sakata Seed America has expanded its partnership with P. Allen Smith to create the P. Allen Smith Home Grown Flower Collection, including an assortmen... more »