Research
AFE opens 2025-2026 research proposal applications
The American Floral Endowment (AFE) is now accepting research proposal applications for the 2025-2026 funding cycle. University researchers must submi... more »
AFE’s new research projects for 2024-25
A large part of American Floral Endowment (AFE)'s mission is to help address industry challenges through the funding of cutting-edge research. AFE ... more »
Floriculture industry members can help FMF study
A new study facilitated by the Floral Marketing Fund (FMF) and cosponsored by BloomNet and Syndicate Sales explores sustainable floral design practice... more »
Mt. Cuba Center partners for a new natives brand
Mt. Cuba Center partners with Cavano’s Perennials for a new native plants brand. The new purple Top Performer tag designates native plants that... more »
Encourage your top-performing employee to apply for the HRI Leadership Academy Class of 2025
As a member of the green industry business, you understand that effective leadership development requires a sustained commitment to leadership trainin... more »
Passing of the Torch: AFE research director Dr. Terril Nell retires
A new year at the American Floral Endowment will also bring a new chapter for their research program. Dr. Terril Nell, research director for AAF, is r... more »
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