Society of American Florists

Get first-hand look at flower farms during SAF’s Next Gen LIVE!

Attendees of the Society of American Florists’ Next Gen LIVE! event Feb. 25-27 will tour two San Diego-area farms — Mellano & Company and ... more »

SAF names Lori Wheat as president-elect

Lori Wheat, AAF, CFO and marketing director of Lafayette Florist, Gift Shop and Garden Center in Lafayette, Colorado will serve as the Society of Amer... more »

SAF celebrates Dr. Terril Nell as 2023 Floriculture Hall of Fame inductee

Society of American Florists shared that Terril Nell, Ph.D., is the 2023 inductee into its Floriculture Hall of Fame. The induction ceremony took plac... more »

AFE’s R.I.S.E. to Support campaign exceeds goal

The American Floral Endowment (AFE) thanks the many industry supporters, sponsors and friends who contributed to this year’s annual fundraiser, R.I... more »

SAF to induct 26 AAF and PFCI honorees

Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Fl... more »

Learn to respond and adapt to economic uncertainty at SAF Phoenix 2023

This September, the Society of American Florists (SAF) will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Re... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.