Society of American Florists

SAF members advocate for more floriculture research funding

Members of the Society of American Florists (SAF) will convene on Capitol Hill on March 19, 2024, to advocate for increased funding for floriculture r... more »

SAF discusses sustainability misinformation

The Society of American Florists (SAF) responded to two major media outlets that published misleading opinion pieces about the floral industry's e... more »

New SAF director of development is named

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organizat... more »

Get first-hand look at flower farms during SAF’s Next Gen LIVE!

Attendees of the Society of American Florists’ Next Gen LIVE! event Feb. 25-27 will tour two San Diego-area farms — Mellano & Company and ... more »

SAF names Lori Wheat as president-elect

Lori Wheat, AAF, CFO and marketing director of Lafayette Florist, Gift Shop and Garden Center in Lafayette, Colorado will serve as the Society of Amer... more »

SAF celebrates Dr. Terril Nell as 2023 Floriculture Hall of Fame inductee

Society of American Florists shared that Terril Nell, Ph.D., is the 2023 inductee into its Floriculture Hall of Fame. The induction ceremony took plac... more »