Society of American Florists

Predict Sales and Control Costs With SAF Course Series

Inflation is hitting record highs and experts warn of a looming recession, which makes sales more difficult to predict. The Society of American Flor... more »

SAF Campaigns for the Floral Industry

The Society of American Florists’ (SAF) eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower ... more »

SAF Launches Free Webinars on Mental Wellness

In response to industry feedback and a growing need for resources to help business owners and their teams improve well-being, Society of American Fl... more »

SAF to Tackle Managing a Multi-Generational Workforce

With so many different characteristics and motivations in today’s multi-generational workforce, it can be difficult for a manager to oversee, in... more »

SAF Offers Valentine’s Day Resources

Valentine's Day is always busy, but this year, Feb. 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The So... more »

USDA Floriculture Crops Report to Include All 50 States

For the first time ever, the U.S. floriculture industry will soon have comprehensive data on domestic  production and sales in all 50 states due to c... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Erica Hernandez
Emma Lookabaugh
Melissa Maguire
Cole Mangum
Oz Marshall
Meagan Nace
Tiffany Nohl
Chris Plane
Mike Prol