Society of American Florists

Attendees see ROI from Next Gen LIVE!

The Society of American Florists' Next Gen LIVE! is returning to Miami, Florida, June 11-13. The event is designed by young floral professionals for ... more »

Enter SAF’s Marketer of the Year contest

The Society of American Florists' (SAF) 29th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, succe... more »

SAF takes industry issues to Capitol Hill

Floral professionals from all segments will meet with decision makers on Capitol Hill as part of SAF’s 43rd annual Congressional Action Days (CA... more »

Save the Date for SAFs 2023 Events

Mark your calendar for the Society of American Florists' (SAF) two live events. The second annual Next Gen LIVE! will take place June 11-13 in Mi... more »

SAF Holds One-Day Event to Help Valentine’s Day Sales

Industry professionals will have the opportunity to network and learn next month at The Society of American Florists 1-Day Profit Blast in San Marcos,... more »

Predict Sales and Control Costs With SAF Course Series

Inflation is hitting record highs and experts warn of a looming recession, which makes sales more difficult to predict. The Society of American Flor... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.