Society of American Florists

SAF Campaigns for the Floral Industry

The Society of American Florists’ (SAF) eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower ... more »

SAF Launches Free Webinars on Mental Wellness

In response to industry feedback and a growing need for resources to help business owners and their teams improve well-being, Society of American Fl... more »

SAF to Tackle Managing a Multi-Generational Workforce

With so many different characteristics and motivations in today’s multi-generational workforce, it can be difficult for a manager to oversee, in... more »

SAF Offers Valentine’s Day Resources

Valentine's Day is always busy, but this year, Feb. 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The So... more »

USDA Floriculture Crops Report to Include All 50 States

For the first time ever, the U.S. floriculture industry will soon have comprehensive data on domestic production and sales in all 50 states due to c... more »

Dümmen Orange Earns 13 Ribbons at SAF Outstanding Varieties Competition

Dümmen Orange received 13 ribbons, one blue and 12 red, for participating in this year’s Society of American Florists’ (SAF) Outstanding Varietie... more »