Sep 24, 2010
OFA Adopts Multi-Year Strategic PlanSource: OFA

OFA – an Association of Horticulture Professionals – recently issued its strategic plan for the next three years that outlines the organization’s vision for serving its members and the horticulture industry. The plan establishes a framework for achieving long-term objectives such as becoming a worldwide resource for information, a trusted source for professional development, and a key facilitator for industry buyers and sellers.

The plan also outlines core organizational values – visionary leadership, responsible stewardship, professional development, business success and entrepreneurship, absolute integrity – and a series of one- and three-year goals. It grew out of a 12-month process spearheaded by a 40 – member task force made up of the OFA Board of Directors, staff, members and other key stakeholders.

The organization hopes to advance its services in the following areas:

  • Industry leadership and professional development
  • Industry collaboration
  • Connecting buyers and sellers
  • Industry leadership development

California nursery owner and OFA president Danny Takao said that “the vision of OFA’s leaders is to foster collaboration between horticulture organizations and others to create a more unified industry, a richer membership experience, and higher quality products and services for the consuming public.”

“It’s exciting to be part of an organization that is taking the time to think about the future of the horticulture industry and how it will be fully engaged in all of the possibilities,” said Michael Geary, OFA’s CEO. “Our staff and volunteer leaders are fully engaged in this strategic planning process. We are examining all facets of the association in order to provide an improved experience for our members and other stakeholders.”

The outline of the 2010-2013 strategic plan is available at

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