40 Under 40, Class of 2019

David Hoffman


Hoffman Nursery

Job Title

Chief Customer Experience Officer


  • Worked as an intern for a German grower and then applied that knowledge to help Hoffman Nursery implement automation and other broad-based initiatives such as installing a water purification and pump system and getting their gutter-connected greenhouses operational.
  • Completed the Executive Academy for Growth & Leadership (EAGL) program for business leaders in the nursery and greenhouse production industry.


In addition to completing the EAGL program, David is an Eagle Scout; he speaks English, German and Spanish (and is looking to learn more languages); loves to play Monopoly; and can’t live without his Post-It notes.

Fun Facts

David’s favorite food is anything Mexican, especially arroz con pollo.