John Gooder
40 Under 40, Class of 2022

John Gooder



Job Title

Chief Operations Officer


  • Shortly after returning to the family business, John worked with the sales team, production and shipping to streamline and improve the ordering, pulling, and shipping processes.
  • Worked with multiple companies and team members to expand operations and build a 100,000 square foot greenhouse and production facility that operates at optimal output, along with updating and improving existing facilities to improve overall efficiency.


Great Escape: John’s favorite book is “Transfer of Power” by Vince Flynn. “It’s a thriller that kept me wanting to turn the page. It was good for an escape from reality.”

Fun Facts

Can’t Beat Eats: “I am always a fan of a good dive bar cheeseburger. A good off-the-beaten-path bar burger is pretty tough to beat in my mind.”