Lauren Kirchner
40 Under 40, Class of 2021

Lauren Kirchner


Spring Creek Growers

Job Title

Director of Sales and Marketing


Responsible for designing programs and marketing initiatives for large grocery chains and IGCs, including the creation of marketing packages with signage, tags and custom pots/containers.

Creates plant shopping experiences that are fun and spark creative joy in consumer spaces — “something sexy, clever, romantic, funny or fun.”


Backyard Lab: Her backyard is an experimental cut flower garden. “My sons’ teachers get lots of little holiday bouquets and ‘just because’ batches. It has been a beautiful little hobby with the kids and creative playground for me.”

Fun Facts

Hidden Talent: Lauren loves music and can memorize a song really quickly. “If I hear it two or three times, I can probably sing it back, but NEVER in front of people, though!”

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Erica Hernandez
Emma Lookabaugh
Melissa Maguire
Cole Mangum
Oz Marshall
Meagan Nace
Tiffany Nohl
Chris Plane
Mike Prol

May 2022 GPN
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