Think Business — The New Game of Business
It has often been said that “business is a game” … the greatest game in the world.” Whether you agree with this is not important, but when you begin to think about games you really understand then try to relate it to the business you do (producing and selling plants) you might be able to understand your business better and make better decisions.
Your biggest competitor in business today is not the other growers, it might just be you. Are you living in the past? Are your business leadership skills up to date and still relevant in the game or are you still playing in the past?
There are so many examples in sports of how the playing field has changed the game and then strategies to play those games changed — the three-point shot in basketball; the designated hitter rule in baseball; the passing West Coast offense in professional football, or even now when college football players can jump from team to team.
Well, the business game is changing, too.
In a recent panel discussion that I participated in, one of the speakers described sales and production in the past as being like a relay race, where sales would do their thing out in the field then solidly pass the baton to production to run the next lap.
That connection was ideally clean and, while sales would cheer production on, they were not really on the track while production was doing their thing in the greenhouse. Industry veterans would dogmatically tell you this was the only way to do it in a healthy way and see success and consistency.
Today, however, as the speaker highlighted, is more like a soccer game where you had all the players on the field together. Today, you have sales leveraging the help of production as a sales tool to differentiate the business.
Today, production and sales would move down the field in each other’s zones to try to support and play a role in each other’s world. When you see the type of game changing you begin to play it differently.
Are You Ready for the Game?
This dynamic I am describing has existed in some small companies in the past; the more you begin to change the paradigm, the more successful (and less frustrated) you will be.
So, here are a few tips and thoughts that I recommend:
1. Think — spend more time thinking about your business and how things are changing, not just doing the projects Try to carve out 30 minutes every day and concentrate on thinking about your business.
2. Discuss — Have some fun with this topic in your meetings. Have the team pick a sport and articulate how it relates to the horticulture industry and your business of the past and the future.
3. Change — I know it is hard to change, but if you do not, in six months you might regret it. Years ago, a friend said, “Change or become irrelevant!” Being irrelevant is not only the kiss of death, but it is also the great insult.
So, in closing ask yourself, what is your sport? What can you learn from how it has evolved and changed? While this game of business might be frustrating, “it is the greatest game there is.”