Pen & Petal Expands Staff

Pen & Petal, Inc. has hired Alison Strate to be the company’s new marketing & digital content specialist.

Pen & Petal, Inc. is a full-service marketing & communications agency servicing the green industry.

“Alison brings industry experience and a horticulture degree, which fits in perfectly with our specialization,” says Kerstin Ouellet, president of Pen & Petal. “We built the business on providing the industry marketing expertise with horticulture knowledge behind it.”

In her new role, Strate will support clients through social media and digital marketing strategy development, content development, website management and development, marketing coordination and more.

Most recently, Strate served as marketing coordinator for EuroAmerican Propagators, while simultaneously operating her own marketing consulting business.

Her career also includes time as a grower intern with Dutch Heritage Gardens, Larkspur, Colorado, and as project and hiring coordinator for Brigham Young University, where she earned her bachelor of science in horticulture.

Strate can be reached at alison@penandpetal.com.