AFE Creates Memorial Tribute for Gus De Hertogh
A memorial tribute has been established by members of the current American Floral Endowment (AFE) board honoring August (Gus) De Hertogh, who passed away Oct. 26, 2018, at the age of 83.
De Hertogh was an internationally renowned researcher and expert in the horticulture industry, specifically, revolutionizing forcing bulbs as pot crops on a global scale. He served as AFE’s first Research Coordinator from 1999 to 2014.
Gus began his career at Michigan State University, in 1965, where he worked with Dutch exporters on tackling challenges with flower bulbs. At the time, it was not yet possible to effectively control the flowering of tulips or other bulbs following overseas shipment from The Netherlands, the world’s largest producer. They began what is known as the Flower-Bulb Project, a collaborative effort between the Dutch Bulb Exporters Association and the Department of Horticulture at Michigan State University. For the next 35 years, he would continue to research flower bulbs.
In 1978, Gus relocated to Raleigh, North Carolina, where he would serve as the chairman of the Department of Horticulture Science at North Carolina State University.
As research coordinator at AFE, Gus helped to establish and oversee the most comprehensive research proposal review process in the industry. The four-step review process ensures that projects funded by AFE are relevant to the floriculture industry, carry the highest priority, are conducted by the leading scientists in their field, are fiscally responsible and meet or exceed AFE’s expectations.
American Floral Endowment
c/o Gus De Hertogh Memorial Tribute
1001 N. Fairfax Street, Suite 201
Alexandria, VA 22314