AFE Releases Social Media Guide to Help Reach Younger Demographic
The American Floral Endowment (AFE) has released its newest Social Media Guide for retailers and wholesalers. The guide focuses on reaching a younger demographic through social media by providing tips and practices for using Pinterest in the floral industry. It includes a video on “How To Pinterest” that provides more information and shows how one company uses Pinterest to share its work. The guide also features: “¢ Social media marketing best practices “¢ Channels, tools and techniques “¢ Optimizing for mobile “¢ Real industry case studies “¢ Literature analyses This project was coordinated by the AFE and funded by the Floral Marketing Research Fund (FMRF) and the Flower Promotion Organization (FPO). For more information and to register to browse the free guide, visit www.floralmarketingresearchfund.org. “
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