Feb 20, 2014

AmericanHort Renames Convention and Trade ShowSource: American Nursery & Landscape Association

On Feb. 19, AmericanHort announced that its annual convention and trade show has been renamed to Cultivate – An AmericanHort Experience.

Formerly known as OFA Short Course, Cultivate’14 will continue to offer premier educational and networking experiences, and more than 7 acres of trade show exhibits including technology, new products and services, and new plant varieties.

The 2014 event also will see an expansion of products and services for retailers, nursery production and landscaping.

“The word ‘cultivate’ reflects what happens at the event. Thousands of people attend each year to cultivate their businesses and professional networks,” said Michael V. Geary, CAE, the president and CEO of AmericanHort. “Updating the brand of the 85-year-old event makes sense for the vision of AmericanHort. Cultivate captures the essence of what the experience is for our attendees.”

“This is not your grandfather’s trade show. In fact, Cultivate is more than a trade show. It is a dynamic experience designed to offer interactive learning and community building, and it celebrates all of horticulture,” said Mark Foertmeyer, AmericanHort’s chairman of the board.

Cultivate’14 will take place in Columbus, Ohio on July 12-15, 2014. Cultivate’15 is scheduled to take place on July 11-14, 2015, and the future events are scheduled in Columbus, Ohio each July through 2018.

For more information, please visit www.AmericanHort.org/Cultivate.