Aug 25, 2023
Bloomin’ Easy introduced new Care+ app at Cultivate

Bloomin’ Easy showcased its new smartphone app for young homeowners, Bloomin’ Easy Care+, at the Cultivate trade show in Columbus, Ohio.

Bloomin’ Easy Care+ wraps the brand’s plant-specific seasonal care reminders and how-to videos into one sharply designed, easy to use tool young homeowners can leverage to make success with their low maintenance plants even easier.

“The extra value we provide to Bloomin’ Easy customers with our seasonal Care Reminders is now supercharged with the Care+ app,” said marketing manager, Kevin Cramer. “Having tailored plant care tips and customizable schedules with notifications built natively into our phones is the best way to experience Bloomin’ Easy’s differentiated support. As user needs and preferences change, we keep evolving how we deliver the experience too!”

Bloomin’ Easy Care+ is designed to offer young homeowners the best smartphone experience in branded plants, but its value reaches beyond consumers to industry sales and customer service professionals. Nursery sales teams can use it to pitch a retail program offering something unique and premium. Garden center staff can brush up on variety knowledge and show beginners how easy it is to plant or prune, inevitably filling more carts with Bloomin’ Easy pots.

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