BrazelBerries Debut in Germany
Introduced by zu Jeddeloh to the European market in January at the IPM trade fair in Essen, Germany, the BrazelBerries Collection received the new plant innovation award in the “woody plants” category at this year’s show.
According to Amelie Brazelton Aust, a second-generation owner of Fall Creek Farm & Nursery, the American nursery knew from the first meeting that Jeddeloh was the right partner.
In 2004, zu Jeddeloh acquired one of the licenses for and began marketing the Endless Summer Collection of hydrangeas in Europe.
The BrazelBerries plant brand includes new varieties of berry shrubs bred specifically for home gardeners. They are simple to grow, offer year-round beauty and produce fruit, the companies said. Unlike most berry bushes, these berry plants make excellent landscape shrubs and container plants.
Marketing materials produced by zu Jeddeloh will emphasize the BrazelBerries extensive breeding program and unique family connection to Germany.
“We have a very romantic story to tell,” says zu Jeddeloh. “Amelie met her German husband, Boris Aust, while studying abroad over here. They both are involved in their family-owned company Fall Creek now, but still have strong family ties to Germany and visit often with their young son.”
The BrazelBerries collection will be presented in a variety of merchandising displays, using both the logo and branded pots with the same look and feel as the U.S. market.