Cresco Labs Adds Chief Commercial Officer

Cresco Labs has hired Greg Butler to support its steadfast commitment to building the most important cannabis company in the U.S. Butler joins Cresco Labs as its first chief commercial officer (CCO).

In this newly created position, Butler is responsible for demand and commercial strategic planning, bolstering Cresco Labs’ sales and marketing teams with top talent, leading the launch of all new products and innovation, brand M&A and integration, and driving enterprise strategies.

After a year serving as operating partner at MNML Ventures, an affiliate of Cresco Labs, Butler has stepped into a full-time CCO role to continue to execute the long-term growth plan that has already delivered significant results. He led the creation of a pioneering occasion-based portfolio strategy, relaunched seven cannabis brands with new brand positionings, identities and packaging design, oversaw the creation of a multi-year innovation pipeline, and drove the concepting and launch of the national Sunnyside* retail brand.

He also helped reshape Cresco Labs’ robust marketing, retail operations and sales teams that are made up of notable hires from Apple, Starbucks, PepsiCo and Red Bull.

Butler graduated from Queen’s University and received his MBA from Harvard Business School.