Curaleaf Appoints Joe Bayern as President
Curaleaf Holdings, Inc. has appointed Joe Bayern as president, effective immediately. Bayern brings over 20 years of executive leadership experience in consumer packaged goods at a critically important moment in Curaleaf’s growth trajectory. He will report to Curaleaf Chief Executive Officer Joseph Lusardi.
As president, Bayern will work closely with the senior executive team to lead the company and oversee its continued growth. He will primarily be focused on driving operational excellence and executing on Curaleaf’s mission. Chief Executive Officer Joseph Lusardi will continue to oversee the strategic vision and operations of the company.
In 2019, Curaleaf announced two transformational acquisitions, Select, the leading cannabis wholesale brand in the United States, and Grassroots, the largest private vertically integrated cannabis operator. Both acquisitions are expected to close in 2020, bringing together the fastest growing cannabis brands and creating a leading national platform. Joe Bayern will oversee the integrations of these acquisitions and partner with the Curaleaf management team to drive growth, synergies and operational efficiencies.
Bayern joins Curaleaf from INDUS Holdings, a vertically-integrated cannabis company, where he served as president since January 2019. Before INDUS, he served as chief executive officer of the global beverage leader VOSS of Norway. Prior to this, Bayern spent 15 years playing an integral role in several large-scale business transformations, with achievements that include the creation of the $6 billion Dr. Pepper Snapple Group, and the transformation of Cadbury into a singularly focused confectionary leader.