Jun 5, 2024
Curoplant Co. is now Bloomin’ Easy Plants

Bloomin’ Easy announces the legal name change of its parent company from Curoplant Company Ltd. to Bloomin’ Easy Plants Inc. 

The new name reflects their sharpened focus on the Bloomin’ Easy consumer brand.

“In the early stages of both the Bloomin’ Easy brand and Curoplant Co., our vision was to create a broadly focused IP and marketing company, so we chose a name that could encapsulate that strategy. But as we’ve partnered with growers, breeders and leading industry sales channels, the incredible growth, demand and energy behind the brand has made our focus on Bloomin’ Easy the clear priority. The name change clarifies that focus for all of our amazing partners,” said DeVonne Friesen, president of Bloomin’ Easy Plants.

Bloomin’ Easy Plants works with top breeders and agents across the globe to introduce and market improved new low-maintenance genetics. The Bloomin’ Easy brand aims to make gardening more inviting and easier for young homeowners. 

The company sublicenses wholesale producers in the U.S. and Canada to bring its licensed cultivars to market and manages the marketing for Bloomin’ Easy and its collection that promises “Easy to Grow, Easy to Love” and “Plant, Water, Relax” messages for young homeowners. 

To learn more about Bloomin’ Easy Plants, visit bloomineasywholesale.com.

Bloomin' Easy


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