Eason Adds Marketing, Media Specialist
Eason Horticultural Resources (EHR) has promoted Lauren Simendinger to the position of marketing and media specialist. Simendinger has been an employee of EHR for eight years, working in the perennial department as a sales support specialist. In this time, she has been instrumental in producing annual reports, such as the EHR Hot New Perennials and New Variety Lookbook publications, as well as providing numerous marketing pieces. She brings 12 years of design and digital media experience to her new position.
EHR represents over 400 vendors and breeders and provides sales support to over 40 national sales representatives. It is the company’s goal to strategically promote and support these integral members of our company through marketing and media efforts. In this new position, Simendinger will further propel this goal by planning, executing, and managing all promotional material, both digital and print, and marketing EHR initiatives, programs, and events. This opportunity will help continue to drive and manage the company’s marketing and business development efforts.