May 3, 2013
Edenfield Joins McConkey as Business Development ManagerSource: McConkey Co.

Dave Edenfield has been hired as business development manager at McConkey Co. Most recently, he was a founding partner in The Visions Group consulting company and served on the editorial advisory board of GPN and Big Grower magazines.

Dave Edenfield has been hired as business development manager at McConkey Co.

In this role, Edenfield will collaborate with the company’s product and design teams to create new products that address specific grower needs. In addition, he’ll work to strengthen the company’s focus on solution-based product development, while providing enhanced support for account managers in the field.

“Dave’s strong background with growers and the young plants side of business give him a unique perspective in the continuing effort to deepen our understanding of customer motivations,” says Derek Moeller, McConkey’s president. “Additionally, his exposure to the mass market and retail-ready programs will be a strong asset in innovation development and addressing challenges across the current marketplace.”

Most recently, Edenfield was a founding partner in The Visions Group consulting company and served on the editorial advisory board of GPN and Big Grower magazines.

His career also includes time in sales and marketing at Smith Gardens, retail-ready account management at Greiling Farms Inc. and account management at Vaughan’s Seed Co.

McConkey Company is a producer and distributor of horticultural goods, with locations in Sumner, Wash., and Garden Grove, Calif. For more information visit www.mcconkeyco.com.