May 1, 2023
Envu selects new head of marketing for U.S. turf & ornamentals business

The Envu turf & ornamentals business is continuing its commitment to bringing golf course superintendents, lawn care operators, and greenhouse and nursery growers expertise and solutions by naming Tra Huddleston as head of marketing. Huddleston is an industry veteran with extensive experience forming partnerships with customers and delivering innovative solutions to solve their toughest problems.

“Anyone who has worked with Tra knows how deeply he cares about the people in this industry and his passion for helping them succeed,” said Alison McFee, head of North America marketing for Envu. “He is a world-class communicator with essential knowledge about protecting customers from the toughest turf and ornamental pests and diseases. We look forward to seeing him continue to impact the industry in this new role.”

Huddleston most recently served as a product manager for Envu turf & ornamentals. Previously, he spent more than 15 years with Nufarm in various roles across marketing, product management and customer experience.

“Strengthening connections with our customers is extremely important to help ensure the industry continues to thrive,” said Huddleston. “I am looking forward to sharing more of the industry-leading expertise from Envu in new ways while also helping to bring game-changing innovations forward to help golf course superintendents, lawn care operators and growers.”

For more information about Envu turf & ornamentals, visit