Aug 16, 2023
Fine Americas announces management changes

Johnson becomes chairman in transition to retirement; Eldred becomes president

Fine Americas Inc. announces upcoming management changes reflecting the continued growth and development of the company across both North and South America and its commitment to the future.

In preparation for his upcoming retirement, the company’s longtime president, Greg Johnson, is transitioning from president to chairman effective Sept. 1, 2023. At the same time, Damian Eldred, director of business operations for Fine Americas, will assume the role of president. This transition period will culminate with Johnson’s retirement a year from now, on Aug. 31, 2024.

Greg Johnson

“I am immensely proud of the growth that the team at Fine Americas has achieved in my nearly 20 years with the company,” Johnson said. “The quality of our products and the integrity of our company have allowed us to get to where we are today, and I am excited to hand the reins over to Damian Eldred, who I know will lead Fine Americas to continuous growth and expansion of products for our valued customer base.”

Johnson was hired in 2004 to develop and lead Fine Americas, the newly established American subsidiary of Fine Holdings, UK. He was promoted to president at the beginning of 2010.

Eldred joined the company in June 2018 as director of sales and marketing and has since advanced to director of business operations. Prior to joining Fine Americas, Eldred worked for Wilbur-Ellis Company for over 20 years in the Pacific Northwest and Midwest, with his last role as strategic lead for crop protection products.

Damian Eldred

“In the time since I joined Fine Americas five years ago, I’ve witnessed first-hand not only what a great company it is, but more importantly the great team that stands behind the company and its products,” Eldred said. “I am humbled and honored to have an opportunity to lead this company and its team into further robust growth, bringing exciting new products to the market, and continuing to expand our presence, knowledge and support to growers throughout North and South America in the years to come.”