Fluence Announces Key Leadership Hires

To further scale its solutions and services, Fluence Bioengineering has announced three key hires that underscore the company’s commitment to support the global horticulture industry.

The new hires are:

• Lorrie Schultz, senior vice president of marketing
• Timo Bongartz, general manager, EMEA
• Greg Hovagim, global director of controllers, dimmers, and IoT solutions

“Innovations pioneered by Fluence are enabling growers to produce more and virtually eliminate seasonality. These appointments ensure our solutions and support teams are immediately accessible to a global audience,” said Dave Cohen, chief executive officer, Fluence Bioengineering.

Lorrie Schultz, senior vice president of marketing. In this role, Lorrie will lead global marketing efforts across Fluence to elevate the global brand, enhance customer engagement and extend demographic reach. Lorrie was formerly senior vice president of marketing at Q2 Software where she enabled the marketing department to scale and develop their brand. She is a tech veteran from Dell, where she held numerous global marketing roles in consumer, retail, small business, enterprise and customer experience.

Timo Bongartz, general manager, EMEA. Timo has led the development of global horticulture strategy at OSRAM, since 2015. He will be responsible for the expansion of Fluence in Europe, the Middle East and Africa. He will manage leadership as well as sales goals for each country.

Greg Hovagim, global director of controllers, dimmers, and IoT solutions. Greg brings experience encompassing work from across the commercial and defense sectors. Previously, he oversaw rapid prototype development projects as well as large-scale defense projects. At Fluence, he will manage the dimming & controls technologies for Fluence LED lighting solutions and development of innovative customer solutions.