Jul 29, 2021
Groundwork BioAg Expands Leadership Team

Groundwork BioAg has expanded its leadership team to directly align with its key growth markets: mainstream agriculture and cannabis, in response to increased demand for its regenerative agriculture products.

Former Chief Executive Officer of ICL Fertilizers and Chemicals, a subsidiary of ICL Group LTD, Hanan Dor has joined the company as chief commercial ffficer, responsible for expanding the agriculture business. He brings more than 35 years of experience leading global business development, marketing and sales for sustainable specialty fertilizer plant nutrition. During his time in leadership roles, ICL tripled its global business and expanded in key commodity agriculture markets, including China and India.

Co-Founder Dan Grotsky is named chief growth officer, responsible for expanding the cannabis business and growth initiatives, including sustainability and carbon markets. Since Groundwork BioAg’s inception in 2014, Grotsky led the development of globally recognizable brands, Rootella for row, organic and specialty crops, and DYNOMYCO for cannabis. His shift in responsibility reflects the company’s goal to build upon this foundation and accelerate its market leadership position in bioagriculture.

Groundwork BioAg’s mainstream ag business delivered record sales in both the 2019 and 2020 growing seasons and doubled its cannabis business. In May, the company secured new funding to accelerate mass production of its highly concentrated, cost-effective mycorrhizal inoculants and expand its technology platform to support ongoing innovation.

In addition to increasing yield, mycorrhizae improve sustainability by reducing dependency on phosphorus fertilizer and improving carbon sequestration in soil. Through distribution partnerships across five continents, Groundwork BioAg is helping farmers improve the efficiency and profitability of major crop production, including corn, soybeans, grains, bio-energy crops, vegetables and cannabis.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
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