High Times to Buy Buyers Industry Guide

High Times announced on Friday that it has entered into an agreement to acquire Buyers Industry Guide, the publication and production company responsible for the canna-conference series ‘the BIG Show’.

The B2B trade show, which services the ancillary cannabis community, gathers twice annually in Miami and Los Angeles and attracts more than 10,000 industry guests annually.

This recent acquisition will expand on High Times’ event production business, which includes entertainment festivals like the Cannabis Cup, Reggae On the River and the High Times Business Expo.

Buyers Industry Guide has previously partnered with High Times for support in programming its event schedule and has utilized High Times’ sales infrastructure.

“Working with High Times is a dream come true,” said Gustavo Gonzalez, the sole proprietor of Buyers Industry Guide. “High Times is rapidly evolving, pivoting away from solely focusing on media, into a true technology and services business.”

The closing of the acquisition is subject to certain customary closing conditions. The transaction is expected to close during Q1 of 2019.