Mar 26, 2024
HilverdaFlorist, Dümmen Orange discontinue potted dianthus agreement

HilverdaFlorist and Dümmen Orange are ending their licensing agreement for the production of unrooted cuttings for the HilverdaFlorist dianthus pot series. This collaboration has been a main driver in the production and sales of unrooted cuttings for potted dianthus, including the Sunflor, Beauties, Olivia, Odessa and Kahori series, for the North American market.

Due to strategic considerations, both companies have decided to discontinue the exclusive licensing agreement, effective Feb. 1, 2025. HilverdaFlorist and Dümmen Orange will ensure the availability of the mentioned series until the specified date.

“Starting Feb. 1, 2025, the complete potted dianthus range will be exclusively available at Aris-Green Leaf Plants, marking the commencement of our new licensing agreement for the North American market”, said Sjaak Sijm, commercial team lead, HilverdaFlorist. Aris-Green Leaf Plants (Lancaster, Pennsylvania) is already a trusted source with HilverdaFlorist for the production of the dianthus Flow series. Aris-Green Leaf Plants will be offering both unrooted and rooted liners through all the North American broker networks from their Pennsylvania facility.

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