Jun 29, 2023
HilverdaFlorist recaps FlowerTrials 2023

Like last year, it was another sunny week full of color and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Pot, Patio & Garden introductions 2024

During FlowerTrials visitors where the first to see the Pot, Patio & Garden introductions in full bloom. Presented in indoor and outdoor settings at the HilverdaFlorist office, these varieties dazzled industry professionals from all over the world.

One of the eye-catchers during FlowerTrials was the new salvia Salgoon varieties. Visitors were welcomed by friendly pollinators hanging around these great garden performers. Also, the garden gerbera Garvinea Sweet Blaze. This stunning bicolor variety offers strong contrasting colors. Curious to see all introductions showcased at FlowerTrials? Alstroemeria Inticancha and Summer Paradise as well as the brand new Optimum Mixes, helleborus Awesome! varieties and more! Discover all new varieties here.

Relive FlowerTrials in a 360° tour

Did you miss FlowerTrials or haven’t had enough of the HilverdaFlorist show yet? HilverdaFlorist launched a 360° FlowerTrials tour including highlight videos so you can (re)visit the show and meet the team at any time! Walk through our introductions, indoor garden, colourful pavilion or outdoor nursery and be inspired.

New Pot, Patio & Garden catalogue

Just like all our promotion materials, you are now able to download our Pot, Patio & Garden catalog for 2024.

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.