Hoffman Nursery Expands Management Team
To help their customers build and maintain successful grass programs, Hoffman Nursery has expanded its management team.
Michael (Mike) Betterly, an experienced horticultural and consumer products executive, joins the nursery as head of sales and marketing. David Hoffman, who has had a range of responsibilities at the nursery, moves up to senior director of sales and operations.
Betterly earned a B.S. in Marketing & International Business from Penn State University and an MBA from SDA Bocconi, in Milan, Italy. He spent eight years as vice president of marketing and sales with The Organic Mechanics Soil Co. in the Philadelphia area. He joined Hoffman Nursery on Dec. 30, 2019.
In overseeing the sales and marketing teams, Betterly will concentrate on strategic planning and program development. His addition will give the nursery’s customers more dedicated sales and marketing expertise to help grow their businesses. Jessica Hall, the nursery’s customer experience coordinator, and sales and customer service assistants Sara Bell, Stephen Gillis and Mandy Cuskelly will provide exemplary customer service, expert advice and timely communication.
Betterly’s marketing expertise complements the nursery’s marketing team, which includes Shannon Currey, marketing director, and Alex Stanley-Stretch, marketing assistant.
David Hoffman grew up with Hoffman Nursery. He worked part time at the nursery through high school and earned a degree in horticultural science from North Carolina State University. Afterward, he spent two years working at perennial plant nurseries in Europe. He returned to Hoffman Nursery in 2015, serving as project manager and chief customer experience officer. He will cover day-to-day decisions and facilitate communications among all sectors of the nursery. His leadership will allow owners Jill and John Hoffman more time to focus on strategy and the broader vision of the nursery they started in 1986.
As David Hoffman says, “I’m excited about our future as we move into this next phase of growth at Hoffman Nursery.”