April 03, 2026

HRI funds 18 horticulture research projects

HRI awards $564,521 to 18 horticulture research projects focused on production, pest control and efficiency. Learn details and explore impacts for growers.

< 1 minute read

The Horticultural Research Institute announced $564,521 in funding for 18 research projects in 2026 aimed at improving efficiency, pest management and production across the horticulture supply chain.

The projects address priorities important to greenhouse and nursery growers, including plant propagation, disease control, inventory management and consumer marketing. Research is guided by four focus areas: quantifying plant benefits, developing innovative solutions, gathering consumer insights and delivering practical outcomes.

“The projects funded through HRI reflect the industry’s commitment to investing in solutions that strengthen horticulture today and into the future,” said Mark Yelanich, board president and research director at Metrolina Greenhouses.

Several projects target production challenges. Work at Clemson University will evaluate a slow-release auxin to improve rooting success in difficult woody cuttings, while Virginia Tech researchers will study plant growth regulators to accelerate root development and shorten crop cycles.

Disease and pest management is another key focus. Projects include developing rapid molecular tools to detect Phytophthora in irrigation water, testing systemic insecticides for redheaded flea beetle control and advancing integrated strategies for box tree moth.

Technology and automation are also highlighted. Mississippi State University will develop an AI-based drone system to improve nursery inventory tracking and labor efficiency.

Consumer-focused research includes evaluating AI-driven marketing strategies to improve engagement and sales of horticultural products.

Applications for 2027 HRI research funding are open through May 31, 2026.