International Floriculture Expo Rebrands as floriexpo, Set to Meet in Miami in June
The International Floriculture Expo has been renamed floriexpo and will return to the Miami Beach Convention Center, June 7-9, 2022. The largest high-volume B2B floral expo in North America, floriexpo brings together vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, retail florists and more.
The event returns with a fresh brand and a renewed focus and promises to be a hub of inspiration and exploration featuring product categories spanning from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design and much more.
“After a tumultuous two years in an industry that has undergone significant changes, we saw a unique opportunity to regroup, recharge and re-assess our presence in the floral market. With this new format our commitment to the floral buyer experience is stronger than ever. floriexpo is the floral industry’s event,” said Bob Callahan, Group Vice President.
In addition to a diverse cross section of top industry suppliers, floriexpo will also feature a revamped, educational program that will serve all facets of the floral industry, from high volume buyers to retail and wholesale florists, to floral designers and everyone in between. “Our goal is to be a one stop shop for both products and focused educational content for the floral industry,” said Callahan.
The floriexpo rebrand also includes the launch of an all-new digital newsletter called “the Cut”. The “Cut” will provide the floriexpo audience with the latest floral news, product highlights, trends and inspiration as well as an inside look into what to expect at the 2022 event. The first edition is expected to be released later this month and will be distributed monthly.
Registration for the all new floriexpo is currently open at www.floriexpo.com.