Jan 24, 2024
IUNU gears up for growth with new sales leader

IUNU, a leading automation provider in Controlled Environment Agriculture (CEA), announced the appointment of Don Cronin as its new vice president of sales, marking a shift towards accelerated growth and market expansion. This move comes at a pivotal moment for both IUNU and the CEA industry.

With 2024 poised to be an inflection point for widespread adoption of technology in the greenhouse, IUNU is positioning itself for profitable expansion.

“We are thrilled to welcome Don to the IUNU family,” said Adam Greenberg, CEO of IUNU. “His proven track record of driving sales excellence in the greenhouse industry and building high-performing teams will be instrumental in propelling IUNU to new heights. Don’s arrival signals a commitment to a growth-focused organization, one that’s equipped to capitalize on the current need of growers to ensure efficiency and profitability while rapidly expanding their footprint.”

Don, a seasoned sales leader with extensive experience in scaling B2B organizations, brings a wealth of expertise in building partnerships, crafting winning sales plans, and fostering dynamic team cultures. His immediate focus will be on amplifying IUNU’s presence in key growth areas, including:
● Expanding Beyond Leafy Greens: While IUNU has firmly established itself within the leafy greens market, Don will help spearhead the expansion into high-value segments like vines (highwire) and ornamentals, leveraging IUNU’s robust technology platform and deep customer understanding.
● Elevating Product Extensions: Recognizing the increasing demand for comprehensive solutions, IUNU’s Intelligent Setpoint Control will provide turnkey systems and ongoing support to empower a new generation of greenhouse farmers in autonomous growing.
● Industry-wide Collaboration: Committed to fostering a thriving CEA ecosystem, Don will champion strong partnerships with industry leaders, integrations amongst the value chain, research institutions, and government agencies to accelerate collective industry growth and knowledge sharing.

“I am incredibly excited to join IUNU at such a pivotal juncture,” said Don. “Working at a greenhouse revealed two key truths that have stuck with me throughout my career: the first is that greenhouses are labor-intensive, and the second is that growers are always reacting to the needs of the plant. IUNU’s innovative approach to greenhouse automation reminds me of these truths. I am thrilled to be a part of an organization that is empowering growers to make proactive decisions for their operations.”

Don’s appointment underscores IUNU’s bold vision for the future, one where CEA plays a key role in transforming local food systems, promoting sustainability, and empowering communities worldwide. The company extends an invitation to the industry, potential partners, and passionate individuals to join them on this journey of growth and innovation. Meet Don in Canada, his place of residence, or connect with him and the IUNU team at Indoor Ag-Con 2024 in Las Vegas, booth 606.