Apr 5, 2012

Joe Lamp’l to Deliver Keynote at 2012 OFA Short CourseSource: OFA

OFA – The Association for Horticulture Professionals has announced that TV personality Joe Lamp’l will be the keynote speaker at OFA Short Course in July.

How to find and influence today’s consumer will be the focus of Lamp’l’s presentation titled, “Can You Hear Me Now? Voices from Beyond the Greenhouse.”

OFA Short Course is scheduled to meet July 14-17, at the Greater Columbus Convention Center in Columbus, Ohio. Lamp’l’s presentation will take July 15 at 8 a.m.

Lamp’l, a.k.a. joe gardener®, will share strategies to reach today’s consumers and what to say when you do. Joe will take a look at the products and services we sell, and offer a valuable consumer perspective that challenges product relevance, marketing messages, and if we are even using the right vehicles.

With his eyes and ears on today’s home gardener, Lamp’l helps homeowners succeed with a wide variety of home garden projects. You can see and hear him on Fresh from the Garden on DIY Network, GardenSMART on PBS, and his latest series, Growing a Greener World, also on national public television.

Joe also shares his know-how on NBC’s TODAY SHOW, ABC’s Good Morning America, and more.

Ball Horticultural Co. is sponsoring Lamp’l’s participation.

You can find additional information on OFA Short Course at http://ofashortcourse.org/