Register now for 2025 Farwest Show

The three-day trade show and conference attendee and exhibitor registration is now open for the 2025 Farwest Show.

Register now at farwestshow.com/register.

Educational sessions announced

The 2025 Farwest Show will offer more than 50 educational sessions designed to help nursery and greenhouse professionals grow their skills and businesses.

Taking place Aug. 20–22 at the Oregon Convention Center in Portland, the seminar lineup includes 44 hours of in-depth programming. Topics range from garden retailing and sustainability to automation, marketing and pest management. Additional mini-sessions at the Solution Center on the expo floor will cover research updates, AI applications and photography tips.

“When it comes to green industry growth, knowledge is the surest route to success,” said Jamie Moore, events and education coordinator for the Oregon Association of Nurseries. “At the Farwest Show, making actionable knowledge available for any green industry pro, at a reasonable cost, is a key part of our mission.”

Oregon is a major hub for the U.S. nursery industry, with $1.2 billion in plant sales recorded in 2022. The region’s growers produce a broad range of crops, including trees, shrubs, perennials, annuals and houseplants.

Keynote speaker set for 2025

Green industry consultant and speaker John Kennedy will deliver the keynote address at the 2025 Farwest Show, taking place Aug. 20–22 at the Oregon Convention Center.

Kennedy’s presentation, “Plant Your People,” will focus on workforce development strategies for the nursery and greenhouse industry. He will share a four-step plan for investing in employees and cultivating strong, sustainable teams.

“When green industry professionals need guidance on strategic planning, benchmarking, workplace culture, onboarding, retention, teamwork and leadership development, they turn to John Kennedy,” said Jamie Moore, events and education coordinator for the Oregon Association of Nurseries, which produces the show.

Kennedy has presented to nearly 500,000 professionals worldwide over the past 25 years. His clients include Proven Winners, AmericanHort, Prides Corner Farms, and over 100 grower operations and associations across North America.

Farwest will also feature more than 300 exhibitors, over 45 educational seminars, and the launch of the new Climate Summit focused on sustainability. Industry tours on Aug. 19 include automation, retail and grower-focused options.

The New Varieties Showcase and New Products Showcase will preview innovations for the 2025–26 seasons. Continuing education credits and pesticide recertification hours will be available for attendees.

Networking events include NexGen, Women in Horticulture, and the popular Happy Hour and Pub Crawl.

Registration is open now at farwestshow.com/register, with early bird rates available through July 31.