Martha Stewart Partners with Cannabis Company
Martha Stewart announced that she is joining the cannabis craze and partnering with grower Canopy Growth Corp. to assist in developing new CBD-based products for both animals and humans.
Stewart is expected to play an advisory role in the development of the new products.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Ontario, Canada-based Canopy Growth is one of the most high-profile companies in the cannabis market. It sells marijuana, oils and other products for both medical and recreational use. Canopy said it will benefit from Stewart’s decades of experience marketing consumer products.
Canopy Growth chairman and co-CEO Bruce Linton said the move was a no-brainer as Stewart’s brand is “one of a kind” and he is excited to work alongside the icon to sharpen the company’s product offering.
