Meijer Grocery Chain Fuels Product Expansion of Revolution Farms
Revolution Farms, a controlled-environment-agriculture, hydroponic lettuce farm in Michigan, is partnering with Grand Rapids-based retailer Meijer to expand its offerings year-round across the retailer’s six-state footprint.
The products include cut, whole leaf, and whole head lettuce varieties, as well as the cut lettuce for all of the retailer’s fresh, ready-to-eat salads, according to a news release from the company. Revolution Farms’ hydroponic-grown products will be available in all 262 Meijer stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
“Supporting local farms and carrying the freshest, most nutritious ingredients is important to us and to our customers,” Meijer produce buyer Sarah Jennings said in a news release. “As a Michigan, family company, we are committed to being good stewards of our community by not only constantly enhancing our own sustainable practices, but also by using our shelves as a platform to promote brands that share our passion.”
By always harvesting at its peak of growth, and packaging on-site, Revolution Farms distributes its non-GMO lettuce to Meijer within one or two days of harvest, ensuring its customers receive crispier, crunchier lettuce for more flavorful salads, according to the release.
“Our recent greenhouse expansion has given us the ability to grow even more lettuce varieties, as well as become a Meijer Fresh partner,” said John Green, founder and CEO of Revolution Farms.
Located in West Michigan, Revolution Farms can grow up to 1.5 million pounds of fresh lettuce each year. Located in Caledonia, Mich., its 85,000 sq. ft., state-of-the-art greenhouse facility produces fresh, local lettuce and salad greens for consumers across the Midwest.
Meijer customers can find Revolution Farms branded products on shelves under three, new, whole-leaf lettuce varieties — Revolution Farms Lettuce Boats, Revolution Farms Whole Leaf Romaine, and Revolution Farms Sweet Crisp Deli Leaf. Whole head items – Revolution Farms Whole Head Living Bib and Revolution Farms Whole Head Living Sweet Crisp – are also available at all Meijer stores. In addition to the Revolution Farms branded products available in the produce department of all Meijer stores, Meijer and Revolution Farms are also partnering to localize and enhance the “Fresh from Meijer” salad kits, available in the retailer’s Ready-to-Eat section.
Top of page: Revolution Farms’ indoor hydroponic farm in Caledonia, Michigan. Photo: Stephen Kloosterman